Relationship between Individual Goal Setting and Organizational Goal Identification in Digital Innovation Service: Civil Servants’ Perceived Risk as a Moderator Variable
Ling-Ling Chang
Abstract
Public services provided via digital innovation is inevitable for governance in the future, but it creates a certain level of perception risk. Overall effectiveness is driven by alignment of individual goal setting and identifying with organizational goal. This study uses stimulation of public service digital sandbox mechanism to explore three areas in the relationship between individual goal setting and organizational goal identification. Firstly, it uses the Goal Setting theory to explore the relationship between individual’s goal achievement and identifying with organizational goals. Secondly, this study inspects whether an individual’s perception risk of digital innovation can influence his/her goal achievement. Thirdly, the paper explores whether perception risk can influence the level of individual’s identifying with organizational goals. Research results indicate positive recognition of digital innovation can help with individual goal setting and identifying with organizational goals. When an individual can successfully achieve goals and possess a certain level of perception risk of digital innovation within the organization, both factors create positive effect on identifying with organizational goals. Perception risk, however, is not an adjustment variable for increasing the level of individual goal achievement and identifying with organizational goals. This research concludes that government should support employees in setting their goals when pursuing policies, successful goal setting will increase the level of individuals identifying with organizational goals and government should help employees possess technical knowledge as well as accurate perception risk.
Keywords: public service of digital innovation, individual goal setting, organizational goal identification, perceived risk