A Study of Taipei City's Policies for Energy Saving and Carbon Reduction: Policy Marketing Perspective
Rong-Yang Huang*, Yao-Ting Hsieh**
Abstract
The fundamental value of a democratic society in the policy making process has always been the preferences of the general public. Therefore, the implementation of policy means not only the pursuit of rationality and accountability, but also the necessity of "marketing" its policies vigorously in order to gain support from the public. This paper uses a policy marketing perspective to analyze the processes of the Taipei City Government's drive for energy-saving and carbon reduction. The main purpose of this research is determining if these marketing actions facilitate the output of energy-saving and carbon reduction policies. After empirical analysis and interviews, it concludes that the informing/educating approach would be the best way for governments to promote relevant environmental policies. Also, a better interaction with some partner groups may facilitate the obtaining of the goal of low carbon-emission life.
Keywords: policy marketing, energy-saving and carbon reduction, greenhouse gas emissions, Taipei City Government
* Assistant professor, Department of Public Affairs Management, Kainan University.
**Post-graduate Student, Department of Public Affairs Management, Kainan University.
http://www.exam.gov.tw/public/Data/012911282271.pdf