The Social Influence Factors that Affect the e-learning Behavioral Intention and Behaviors of Civil Servants: Gender, Age, and Experience as Moderators
Jiun-Ting Chen, Ming-Yue Hwang*
Abstract
This study adopts the social influence factors of the UTAUT model - including dimensions of subjective norm, social factors and image - to understand how the social influence factors affect the e-learning behavioral intention and behaviors of civil servants. In addition, this study uses gender, age, and experience as moderators to analyse how those moderators affect the relationship among social influence factors, e-learning behavioral intention and behaviors. A survey questionnaire was distributed to the members of the internet learning system, “Public Service e-Learning Web”. Thus the research data of this study includes the information gathered both from the members survey and their e-learning records. After a statistical analysis, the findings demonstrate that: 1. Social influence factors have significantly positive effects on e-learning behavior intention and behaviors. 2. Gender moderates the relationship among social influence factors, e-learning behavioral intention and behaviors, but age and experience do not. The results of this study will provide the government with suggestions for policy making in order to motivate civil servants to use e-learning as a learning approach.
Keywords: social influence factors, e-learning behavioral intention, e-learning behavior, UTAUT