Strategies for Management Reform of Administrative Services
Pao-Hwa Chan, Weigh-Jen Chen*
Abstract
Due to the rapid changes of social environment in Taiwan, administrative services should be managed with innovative thinking in response to needs because a successful reform of management is essential to any organization in order to survive and thrive in the highly competitive and continuously evolving circumstances. An appropriate strategy is indispensable to change the management of administrative services to prevent errors, promote performance, and highlight organizational core values. Therefore, based on the concepts of management, market segmentation, consumption value, co-creation value, and service quality, a 3´SPEED framework is proposed for the purpose of greater advantage and better achievement.
Keywords: change in administrative service, change management, co-creation value, service quality
* Pao-Hwa Chan, Associate Professor, Graduate Institute of Educational Administration, National Pingtung University, email: pchan686@gmail.com; Weigh-Jen Chen, Associate Professor, Department of Early Childhood Education, National Pingtung University.