公民導向的政策績效與公民信任：意見領袖對台北縣政府十大施政主軸成果之看法
蔡志恒、鄭錫鍇
《摘要》
台北縣政府於兩年前提出十大施政主軸做為整體縣政之發展策略，相關的政策包括：（一）縣市合作－大哉北縣、（二）文化教育－人文北縣、（三）廉能政府－創新北縣、（四）城鄉發展－優質北縣、（五）交通運輸－便捷北縣、（六）產經觀光－發展北縣、（七）環境永續－潔淨北縣、（八）防洪治水－河都北縣、（九）社福醫療－福利北縣及（十）公共七安－安心北縣等。就微觀績效理論而言，公民的信任可以經由執行和行銷政府政策的過程，藉著「認知－滿意－信任」的因果模式提昇其程度，因此，本研究者使用調查及量化統計方法，以瞭解台北縣基層意見領袖對十大施政主軸之認知、滿意及信任度，並檢測此一理論模式之個別因果路徑。整體而言，本研究者發現前述「認知－滿意－信任」的因 果模式確實存在，更有助於預測整體政策之公民信任，更重要者，意見領袖最為關注其中之「公共七安」政策，認知度較低，值得台 北縣政府加強改進。
[關鍵詞]：十大施政主軸、微觀績效、公民信任、績效評估
Policy Performance and Civic Trust from Citizen Perspective: Evaluating Taipei County's "Ten Mainstream Policies" from Opinion Leaders
Chih-Heng Tsai, His-Kai Chen
Abstract
The Government of Taipei County has claimed “Ten Mainstream Policies” to be its holistic strategies for two years. The subjects of this series of policies included: 1.cooperating with Taipei City, 2.shaping high-quality culture and education, 3.being a clean government, 4.balancing the development between cities and counties, 5.constructing a convenient transportation system, 6.promoting county tourism, 7.ensuring environmental sustainability, 8.controling flood, 9.improving health and social welfare, 10.ensuring the safety of the public. From the viewpoints of micro-performance theorists, civil trust could come from the casual mode of “recognition-satisfaction-trust” by executing and marketing government policy. The whole trust might accumulate by the trust of every single policy. Thus, we used the quantified method to measure civic trust of “Ten Mainstream Policies” of Taipei County and test the related paths of this causal model. Finally, we found that the path of “recognition-satisfaction-trust” existed and it could help predict the whole trust. Importantly, the main concern of opinion leaders is the public safety policy, which is still marked by a lackluster performance.
Keywords: Ten Mainstream Policies, micro-performance, civil trust, performance evaluation