In recent years, public services have been subject to increasing pressure with respect to both their accountability and responsiveness to user needs. Policies have espoused more customer-oriented and market-oriented principles, but government policy have been comparatively silent about the marketing models that inform its own image and positive image.In this article, we use the concept of relationship marketing to identify the benefits of partnership, management of network, and public consultation. By face-to-face contact, dialogue, exchange of ideas and value among stakeholders, the relationship marketing seem relevant for responding to the needs of providers and customers. Building relationship could achieve a more democratic and customer-focused service delivery process. The underlying purpose of policy marketing has everything to do with public-value creation.