數位創新服務下個人目標設定與組織目標認同之關係：以公務員知覺風險為調節變項
張玲玲
《摘要》
數位創新遠距提供公共服務是未來治理形式，但其面臨一定程度的知覺風險，尤其是個人工作目標與組織目標的校準議題攸關工作成效。本研究以模擬運用公共服務數位沙盒實驗機制為例，提出以下三項主要研究問題，包括第一，透過目標設定理論探討個人目標達成與其對組織目標認同的關係；第二，檢視個人對於數位創新的知覺風險是否影響個人目標的達成；第三，知覺風險程度是否影響個人對組織目標認同的影響程度。研究結果顯示，首先，個人對於組織應用數位創新有助個人目標達成及組織目標認同有正面看法；其次，個人目標達成對組織目標認同有正向影響，及個人對於組織採用數位創新亦有一定程度的知覺風險，並對組織目標認同為正向影響；第三，知覺風險對於個人目標達成對組織目標認同的提升未具調節效果。最後，本研究指出，政府推動政策時，應協助員工設定工作目標，該目標達成將有助提升員工對組織目標認同，並應培養員工持有科技知識及正確的知覺風險。
[關鍵詞]：數位創新公共服務、個人目標設定、組織目標認同、知覺風險
Relationship between Individual Goal Setting and Organizational Goal Identification in Digital Innovation Service: Civil Servants’ Perceived Risk as a Moderator Variable
Ling-Ling Chang
Abstract
Public services provided via digital innovation is inevitable for governance in the future, but it creates a certain level of perception risk. Overall effectiveness is driven by alignment of individual goal setting and identifying with organizational goal. This study uses stimulation of public service digital sandbox mechanism to explore three areas in the relationship between individual goal setting and organizational goal identification. Firstly, it uses the Goal Setting theory to explore the relationship between individual’s goal achievement and identifying with organizational goals. Secondly, this study inspects whether an individual’s perception risk of digital innovation can influence his/her goal achievement. Thirdly, the paper explores whether perception risk can influence the level of individual’s identifying with organizational goals. Research results indicate positive recognition of digital innovation can help with individual goal setting and identifying with organizational goals. When an individual can successfully achieve goals and possess a certain level of perception risk of digital innovation within the organization, both factors create positive effect on identifying with organizational goals. Perception risk, however, is not an adjustment variable for increasing the level of individual goal achievement and identifying with organizational goals. This research concludes that government should support employees in setting their goals when pursuing policies, successful goal setting will increase the level of individuals identifying with organizational goals and government should help employees possess technical knowledge as well as accurate perception risk.
Keywords: public service of digital innovation, individual goal setting, organizational goal identification, perceived risk