社會影響因素對我國公務人員數位學習意向及行為之影響：以性別、年齡及經驗為調節變項
陳俊廷、黃明月
《摘要》
本研究以科技接受與使用整合模式中的社會影響因素構面（含主觀規範、社會因素及形象等子構面）來探討其對公務人員的數位學習意向及行為的影響，並將研究對象之性別、年齡及使用經驗作為調節變項以分析對此過程的影響。本研究研究對象為行政院人事行政總處公務人力發展中心建置之「e等公務園」公務員會員。研究資料除受試者自評資料外，另配合線上學習平台所記錄的認證時數等客觀資料。經統計分析發現：1.公務人員社會影響因素程度越高，其進行數位學習之意願越強，進而進行數位學習；2.性別會對社會影響因素對數位學習意願及行為產生影響；年齡及使用經驗則否。本研究依據研究結果提出結論與建議，提供政府擬定推動公務人員進行數位學習相關政策之參考。
[關鍵詞]： 社會影響因素、數位學習行為意向、使用行為、科技接受與使用整合模式
The Social Influence Factors that Affect the e-learning Behavioral Intention and Behaviors of Civil Servants: Gender, Age, and Experience as Moderators
Jiun-Ting Chen, Ming-Yue Hwang
Abstract
This study adopts the social influence factors of the UTAUT model - including dimensions of subjective norm, social factors and image - to understand how the social influence factors affect the e-learning behavioral intention and behaviors of civil servants. In addition, this study uses gender, age, and experience as moderators to analyse how those moderators affect the relationship among social influence factors, e-learning behavioral intention and behaviors. A survey questionnaire was distributed to the members of the internet learning system, “Public Service e-Learning Web”. Thus the research data of this study includes the information gathered both from the members survey and their e-learning records. After a statistical analysis, the findings demonstrate that: 1. Social influence factors have significantly positive effects on e-learning behavior intention and behaviors. 2. Gender moderates the relationship among social influence factors, e-learning behavioral intention and behaviors, but age and experience do not. The results of this study will provide the government with suggestions for policy making in order to motivate civil servants to use e-learning as a learning approach.
Keywords: social influence factors, e-learning behavioral intention, e-learning behavior, UTAUT