The Underlying Phenomenon and Reform Strategies of Red Envelope Culture in Funeral Services: Perspective of Rational Choice Institutionalism
Kuan-Chiu Tseng*
Abstract
As we know, anti-corruption campaigns have been going on all around the world as governments are actively promoting a clean public service and instilling a culture of integrity. This paper is a practice-focused research on the underlying phenomenon of red envelope culture in the field of funeral service. Based on the perspective of rational choice institutionalism, the author explicates and assesses the benefits and constraints of the given reform strategies against corruption developed by departments of government ethics and other related government authorities. Finally,
suggestions are provided from the perspectives of service quality assurance and market demand and supply.
Keywords: funeral services, anti-corruption, red envelope culture, rational choice institutionalism